Considering a boudoir shoot? Check out the Jasmine collection

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Sustainability is defined as the method of using resources so they are not depleted (Merriam-Webster Dictionary).  In fashion, water and energy resources have been overused in order to continue the consumer demand for fast fashion.   However, consumers are demanding new alternatives to the model, and the fashion industry must undergo a total revolution to fix the damage that has already been done to our environment.

Here at Applause Lingerie, we aim to decrease the 92 million tons of solid waste dumped yearly from discarded clothing (  Our garments are constructed from upcycled garments with textiles that are either new or in excellent condition.  Many of our textiles were headed for the landfill, and will be instead rescued and transformed into new creations.  Furthermore, keeping production smaller, slower and local, energy is saved and unsafe conditions for garment workers are avoided. 

Our packaging may look a little different than what you have seen before. Our intimate apparel is wrapped in fashion magazine pages and yarn made from discarded t-shirts to avoid the wasteful impact of tissue paper that is often a single use item.

Be confident in your purchases and Applaud yourself for these choices!